01
DEFINE THE RIGHT PROBLEMDiscover
Map the current workflow, user needs, source systems, and constraints. Agree on a useful first release and how we will evaluate it.
YOU LEAVE WITHA focused brief + acceptance criteria
LYRICAL AI / SOFTWARE FACTORY
Build the software
your business
is missing.
Custom software. Agent-assisted engineering.
Forward-deployed engineers who understand the work.
We turn the workflows, insights, and ideas unique to your business into useful applications—with a clear path from first question to working software.
Built around your context. Delivered with your team.
01 / CONTEXTYour business logicWorkflows · data · constraints
02 / ENGINEERINGHuman + agentDesigned. Built. Reviewed.
03 / RELEASEWorking softwareTested against your definition
Human approval at release
01
Built for your
actual workflows.
02
Engineered with
human accountability.
03
Designed for
life after launch.
THE OPPORTUNITY
Your most valuable workflow deserves its own software.
The spreadsheet everyone depends on. The customer context spread across systems. The operational handoff that always needs a follow-up. These are opportunities to build something valuable.
Our software factory brings product design and engineering to the places where your business has its own logic. We work with your team to find the right problem, build a focused solution, and make it useful in the real world.
Bring us the workflowWHAT WE BUILD
Custom software.
Specific advantage.
Start with the business problem. Shape the software around the people, systems, and decisions that matter.
Intelligence applications
Turn information into a product people can use.
Build focused applications around customer intelligence, market research, or domain knowledge. Bring the relevant evidence, analysis, and next action into one purposeful experience.
- Account and market intelligence workspaces
- Research copilots with visible source context
- Decision tools built around your team's questions
IMAGINE THIS
A commercial team opens an account workspace and sees the relevant research, recent changes, and questions to explore before a meeting.
Your team
+ Lyrical FDEShared context. Shared progress.
+ Lyrical FDEShared context. Shared progress.
BUSINESS CONTEXTObserve the real workflow
ENGINEERINGMake the system work
DELIVERYReview the right details
ADOPTIONBuild for daily use
FORWARD-DEPLOYED ENGINEERING
Close to the problem.
Accountable for the build.
The best requirements often live in a conversation, a workaround, or the way someone gets the job done.
Our forward-deployed engineers work alongside your team to uncover that context and translate it into a working system. They connect business priorities to product decisions, integrations, and implementation.
Embedded in the context
Work directly with the stakeholders and users who know the process.
Hands-on in delivery
Shape the architecture, build the software, and work through the details.
Present through adoption
Help your team understand the system and define its operating model.
HOW WE WORK
A clear path from
business problem to product.
Each stage makes the next decision easier. You see the thinking, review the work, and agree what is ready to move forward.
02
MAKE THE SOLUTION TANGIBLEDesign
Work through the user experience, architecture, integrations, and review points. Validate the direction with the people who will use it.
YOU LEAVE WITHA reviewed blueprint + build scope
03
TURN THE BLUEPRINT INTO SOFTWAREBuild
Use agent-assisted engineering for implementation tasks while engineers own technical decisions, code review, and verification against the agreed tests.
YOU LEAVE WITHWorking increments + test evidence
04
MAKE THE HANDOFF REALOperate
Release through agreed approvals. Document the system, support adoption, and define ownership, monitoring, and the next iteration together.
YOU LEAVE WITHA release + a clear operating plan
More capability. Clear responsibility.
Agents assist the engineering work. People own the decisions. Scope, acceptance tests, data access, and release approvals are agreed with your team.
BUILT TO LIVE IN YOUR BUSINESS
A useful release is
only the beginning.
Your context, connected.
Architecture and integrations shaped around your existing tools, approved data, and operational constraints.
Quality you can review.
Explicit acceptance tests, visible decisions, and human approval points that make readiness a shared judgment.
A handoff with substance.
Custom code, documentation, access, and operating responsibilities defined in the engagement scope.
WAYS TO WORK TOGETHER
Start with the opportunity.
Choose the right commitment.
A focused first build, a partner inside the team, or an ongoing product relationship. We shape the engagement around the work.
Scoped pilot
Resolve an important question with a defined first build.
- One priority workflow or use case
- Agreed scope and acceptance tests
- A tangible release or evaluated prototype
- A clear decision on what comes next
For teams with a specific opportunity to validate.
Explore a pilotEmbedded build
Put forward-deployed engineering close to the business.
- Embedded discovery and delivery
- Custom application and integrations
- Collaborative reviews and release decisions
- Documentation and team enablement
For teams ready to build a meaningful internal or customer-facing product.
Discuss an embedded buildManaged evolution
Keep improving the software as your business changes.
- A prioritized product improvement backlog
- Agreed maintenance and support scope
- Integration and model adaptation
- Ongoing review of quality and usefulness
For teams that want a partner beyond the first release.
Plan the next phaseScope, deliverables, commercial terms, and delivery plans are agreed after discovery.
BUILT AROUND YOUR BUSINESS
Start with a workflow.
Expand across the business.
The factory is a way to build around your needs. We can scope solutions for a single team, a cross-functional process, or the demands of your industry.
By business function
Find a useful first build in the work your teams do every day.
- Finance
- Explore reporting, reconciliation, approvals, and planning workflows.
- Marketing
- Scope campaign intelligence, content operations, and performance workspaces.
- Sales & customer teams
- Connect account context, research, and customer workflows around team priorities.
- Operations
- Bring intake, handoffs, and exceptions into a purpose-built system.
By industry
Workflows shaped by your industry, data, and operating constraints.
From specialist research to complex service delivery, we start by understanding the decisions, terminology, systems, and review requirements that make your business distinct.
Domain knowledgeConnected systemsOperating requirements
Together, we scope the use case, define the first release, and build around the way your industry works.
Explore your use caseThese are opportunities to scope together. The right solution starts with your team’s priorities, data, and requirements.
BEFORE WE BUILD
Good questions.
Clear answers.
A software engagement should be easy to understand before it starts.
What do you mean by a software factory?
A repeatable way to turn a business need into useful software. We combine product thinking, custom engineering, agent-assisted implementation, and forward-deployed engineers. The delivery process is structured; the software is shaped around your use case.
What does a forward-deployed engineer do?
A forward-deployed engineer works closely with your stakeholders to understand the operating context, translate it into technical decisions, and help deliver the application. The role connects the details of the business with the details of the build, from discovery through release and adoption.
Where do AI agents fit in the build?
Agents can assist with scoped engineering tasks such as drafting implementation, exploring code, or preparing tests. Engineers remain responsible for architecture, review, and verification. The use of agents, approved tools, data access, and human checkpoints is agreed for the engagement.
Can you work with our existing systems and data?
We start by reviewing the systems, APIs, permissions, and data involved. Integrations and deployment architecture are scoped around what is available and approved. We define access boundaries, data handling requirements, and any dependencies before committing to the build.
Who owns the code and how is the software handed over?
Ownership and licensing are set out in the engagement terms. The intended model is that you retain the custom code and documentation agreed in scope, with third-party tools and components subject to their own terms. We define repository access, documentation, deployment responsibilities, and handover requirements with you.
How do we know the work is ready?
We agree acceptance criteria and tests during scoping, then review working increments against them. Important actions and releases follow explicit human approvals. Security, privacy, performance, and operational checks are included according to the application’s needs and the agreed scope.
What does an engagement cost, and how long does it take?
That depends on the use case, integrations, data readiness, and delivery requirements. We begin with a scoping conversation and propose the deliverables, responsibilities, dependencies, commercial terms, and delivery plan before work starts.
LET’S BUILD SOMETHING USEFUL
There’s a better way
your business could work.
Let’s build it.
Bring us a workflow, an ambitious idea, or a problem your team keeps working around. We’ll help turn it into a concrete next step.
Scope your first buildStart with a conversation. Leave with a clearer path.