CUSTOMER 360

Customer 360. One clearer view of your customers.

Unify fragmented customer data in your AWS account. Test personas, find meaningful audience segments, and build governed customer records your team can use.

Start with the Signal Test

CUSTOMER 360 / A FOUNDATION YOU OWN

Your customer data.
Connected. Governed. Useful.

Bring customer sources together in your AWS account. Give your team a trusted foundation for audiences, offers and measurement.

YOUR CONNECTED SOURCES
CRM & membershipCustomer relationships
Commerce & subscriptionsTransactions and value
App, web & engagementConsented behavior

Agreed source connections

Your AWS cloudYou own it
Protected data
Approved processing in your account
Customer 360One governed view
ConsentIdentityQuality
Governed customer foundation

Clear definitions. Quality checks. Consent rules.

Consented audiencesEligibility · suppression · approval
Agent build workbench

Synthetic data + governed aggregates

Builder agents work in this workbench. Approved jobs process customer records in the protected environment.
YOUR EXISTING TOOLS
Offers & channelsPriorities for activation
Activation & measurementMarketing destinations and holdouts
✓Human approval at key decisions

Governed outputs feed your stack

SEPARATE RESEARCH LANE
Public market signals
Research agents
Reviewed opportunities
Source-linked context
for customer decisions
Illustrative architecture · final sources, controls and activation scope are agreed per engagement.

Your foundation. Your AWS account.

Your customer-data foundation is built in your AWS account. The AI agents that build it work on synthetic data and governed aggregates. Human review and approved data-access boundaries are part of delivery.

Audience Signal Test

2 weeks once your team runs the kit. Readiness scorecard, coverage snapshot, signal-test memo, and recommendation.

We define the Customer 360 build and ongoing operations around what the assessment reveals.

Start with the Signal Test