ELXR

Discover the Connections that Matter

ELXR™ is a single platform to manage and optimize your entire company experience from every touchpoint. Our AI will help you strengthen connections with your most loyal customers and employees.

ELXR™ is a proprietary system that stands for Experience and Loyalty X-Ray™, which drives automated insights designed for teams, cross-functional departments, or entire enterprises to optimize the four core experiences of business—CX, product, employee happiness, and brand affinity.

What makes this solution unique is the platform’s ability to deeply understand the hidden architecture of any company’s experience through rapid unstructured data transformation and analysis. This enables an end-to-end workflow for amplifying business outcomes. Integrate data from Qualtrics, Medallia, In-Moment, Nielsen, Infogroup, and more to deliver macro-insights and AI-powered market research.


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customer intelligence

+ Experience satisfaction

+ Multi-variate NPS™

+ Customer data platform architecture

+ Survey-based sentiment

+ Event data capture

+ Identity resolution

 

 
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R&d product positioning

+ Product satisfaction & usage

+ Product affinity and feature optimization

+ Pricing calibration

+ Categorical positioning

+ UX design and satisfaction

 
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marketing & brand research

+ Brand KPI optimization

+ Brand resonance

+ Brand affinity themes

+ Brand health research

+ Messaging & personalization

+ AI creative attribute testing

 
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strategy & planning

+ Market landscape analysis

+ Audience segmentation

+ TAM, SAM, SOM

+ Data integration and curation

+ Business analysis

+ Market and competitive power

 

 
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competitive analysis

+ Category segmentation

+ Category micro-segmentation

+ Innovation drivers

+ SWOT

+ Analytical differentiation

+ Customer power

 

 

macro insights

+ Data integration across sources

+ Domain-specific data

+ Vertical corpus orientation

+ Category health & equity research

+ Category messaging power

+ and more

 

 
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market power

+ Market expansion

+ Cross-market differentiation

+ Market positioning

+ Customer sentiment

+ Market messaging power

+ and more

 

 
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executional power

+ Employee engagement

+ Asset power

+ Operational ability

+ Financial assets

+ Executional focus

+ and more